EA Madden Teaser
For the EA Madden reveal, we celebrated the GOATs—Tom Brady and Patrick Mahomes—by incorporating real farm goats into the campaign to tease this year’s cover! This playful yet epic homage to the legends brought a fun twist to the highly anticipated release, with Brady and Mahomes featured front and center.
Results
Process
Bringing the EA Madden reveal concept to life was an exciting challenge, especially when we decided to introduce two farm goats as stand-ins for Tom Brady and Patrick Mahomes, symbolizing their GOAT status. We found a farm, suitable for capture with the perfect wooden barn for our grand reveal, where we carefully staged the setting to highlight our unexpected stars. Working with these goats proved to be quite the adventure—they were, without a doubt, the most high-maintenance talent we've ever had on set! From their unpredictable grazing breaks to insisting on the best grass, these goats certainly had us running around like personal assistants to some real divas. The final result was both playful and memorable, perfectly capturing the fun spirit of the Madden22 launch!
Results
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