Between paydays, $340,000,000,000 of hardworking Americans’ money is locked up...Chime changed that with MyPay. To launch MyPay, Chime’s internal agency partnered with us to produce a multi-part, multi-channel, cross-country tour featuring Kai Cenat and Fanum to Unlock America’s Paycheck, which culminated in an explosive live-stream watched by millions.
With every Draft, we want to ensure that the newcomers to the League feel like we pulled out all the stops just for them! The 2024 WNBA Draft activations sparkle with elegance, capturing the first-round draftees in all their glory, glitz and glam at two media stations.
Tasked with bringing the icy, dramatic vision of a "white out" to life, we had just three weeks to ideate and execute. The result? A breathtaking, hand-sculpted ice throne that commanded attention on the feeds.
For the EA Madden reveal, we were celebrating the GOATs—but make them actual farm goats—into the spotlight, symbolizing Tom Brady and Patrick Mahomes. This playful yet epic nod to the legends added a fun twist to the game's highly anticipated release.
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