Skip to Main Content
Work
What we do
Team
Say Hi
ESPN

College Football Playoffs Mystery Box

Event
Fabrication

ESPN wanted to create the most fun station at the College Football Playoffs media day, so we took the viral mystery box trend to the next level, building a custom box just for the athletes. Their reactions were priceless as teammates gathered around and egged each other on, making this one of the most engaging sets on-site!

Two Michigan football players are gathered around an ESPN-branded mystery box. One player, sporting a large, comical oversized hat, is reaching into the box while his teammates smile and cheer him on. The scene captures their excitement and playful energy as they interact with the mystery box challenge.

Results

No items found.

Strategy

For the mystery box activation at the College Football Playoffs, our strategy focused on creating a fun and engaging experience that would resonate with the players while tapping into the current social media landscape. We wanted to create the best produced mystery-box anyone had ever seen! We carefully curated the items to surprise and excite the players, selecting a mix of quirky objects like a rubber snake, fuzzy mascot stuffed animals, and various food types. The goal was to encourage playful competition, knowing that unexpected textures would spark some great reactions. The players' enthusiasm, along with their teammates cheering them on, made the activation a standout success at media day!

Fresh Tape Media producers, Audrey and Regan put the final touches on the mystery box
Fresh Tape Media producers, Audrey and Regan put the final touches on the mystery box
The University of Washington team eggs on their teammates taking on the ESPN Mystery Box
Two Washington players try to guess what’s inside the mystery box as they look at eachother smiling, we see the item is a mini mascot for the team

Results

No items found.

—

Let's Connect

Hi! My name is
. You can reach me at
. Here’s what I’m thinking we could work together on:
Looking forward to connecting!

Thank you!

Your submission has been received. We will follow up shortly.

Oops! Something went wrong while submitting the form. Please try again.

Related Projects

Runner against an orange track in a sitting position
Production
Fabrication
Event
Photography

Grand Slam Track Content Week

Grand Slam Track’s inaugural season needed a bold kickoff, and we delivered just that with an action-packed content week! From building custom sets to leading a creative crew of 20+, we turned a single week into thousands of photos, videos, and social media magic.

View Project
Lance Bass reacts to his fan Tweet on the podium of the VMA Stan Cam
Tech Integration
Stunt
Fabrication
Event

MTV's Video Music Awards Stan Cam

The VMAs and Twitter wanted artists attending the event to be able to respond to Tweets from fans across the globe. The challenge? Fan Tweets needed to be collected, translated in real time, and animated so the artists could react live on social media, connecting fans worldwide directly to their favorite artists.

View Project
Dame Lillard wears sunglasses, a stylish orange and black patterned jacket over a hoodie, and a wristwatch. He appears to be checking or adjusting his watch. In the background, there are basketballs displayed on a blue backdrop with metallic framing. The setting has a modern and sporty theme.
Production
Fabrication

NBA All Star Arrivals Cam

For our fifth consecutive NBA All Star, we wanted to try something different that showcased the athletes in their dripped out fits prior to the All-Star Game! Taking inspiration from the glam cam movement, we created our own that could fit in a 10x10 space and be turned around instantly.

View Project