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ESPN

College Football Playoffs Mystery Box

Event
Fabrication

ESPN wanted to create the most fun station at the College Football Playoffs media day, so we took the viral mystery box trend to the next level, building a custom box just for the athletes. Their reactions were priceless as teammates gathered around and egged each other on, making this one of the most engaging sets on-site!

Two Michigan football players are gathered around an ESPN-branded mystery box. One player, sporting a large, comical oversized hat, is reaching into the box while his teammates smile and cheer him on. The scene captures their excitement and playful energy as they interact with the mystery box challenge.

Results

No items found.

Strategy

For the mystery box activation at the College Football Playoffs, our strategy focused on creating a fun and engaging experience that would resonate with the players while tapping into the current social media landscape. We wanted to create the best produced mystery-box anyone had ever seen! We carefully curated the items to surprise and excite the players, selecting a mix of quirky objects like a rubber snake, fuzzy mascot stuffed animals, and various food types. The goal was to encourage playful competition, knowing that unexpected textures would spark some great reactions. The players' enthusiasm, along with their teammates cheering them on, made the activation a standout success at media day!

Fresh Tape Media producers, Audrey and Regan put the final touches on the mystery box
Fresh Tape Media producers, Audrey and Regan put the final touches on the mystery box
The University of Washington team eggs on their teammates taking on the ESPN Mystery Box
Two Washington players try to guess what’s inside the mystery box as they look at eachother smiling, we see the item is a mini mascot for the team

Results

No items found.

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