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Chime

Chime: Unlocking America's Payday

Production
Stunt
Influencers
Sponsor Content

We partnered with AKQA to produce a high-energy, cross-country journey featuring Kai Cenat and Fanum, which culminated in an explosive live-stream! This unforgettable stunt, streamed to millions, brought Chime MyPay’s bold vision to life with humor, suspense, and spectacle.

A large truck is transporting a bank vault that looks to be filled with money. The text on the truck reads "Chime," "Unlocking America's Payday," and "Scan for a chance to unlock a $500 payday." The truck is driving on a road with a rocky hill and desert vegetation in the background in Arizona on its way to be blown up and unlocked.

Results

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Process

Fresh Tape Media partnered with AKQA to bring their creative vision to life, managing staffing and coordinating a series of incredibly explosive events. The project started with a live activation in the middle of Flatiron, New York City. Our ten crew production team followed Kai Cenat and Fanum through multiple activations in our NYC footprint. The truck carrying a safe of cash, then began a cross-country journey to San Francisco which was documented by three different remote teams, building anticipation for the grand finale. The climax occurred when the truck was detonated using pyro onsite by Fanam, captured by five cameras in 6K. The event was then sent to Kai Cenat who live-streamed to his 6.58M followers.

Results

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