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Chime

Chime: Unlocking America's Payday

Production
Stunt
Influencers
Sponsor Content

Between paydays, $340,000,000,000 of hardworking Americans’ money is locked up...Chime changed that with MyPay. To launch MyPay, Chime’s internal agency partnered with us to produce a multi-part, multi-channel, cross-country tour featuring Kai Cenat and Fanum to Unlock America’s Paycheck, which culminated in an explosive live-stream watched by millions.

A large truck is transporting a bank vault that looks to be filled with money. The text on the truck reads "Chime," "Unlocking America's Payday," and "Scan for a chance to unlock a $500 payday." The truck is driving on a road with a rocky hill and desert vegetation in the background in Arizona on its way to be blown up and unlocked.

Results

Fresh Tape Media partnered with Chime to bring their creative vision to life, managing staffing and coordinating a series of incredibly explosive events. The seven part series started with a live activation shoot in the middle of Flatiron, New York City. Our ten crew production team followed Kai Cenat and Fanum through three different shoots in NYC on the same day. The massive vault then began a cross-country journey through Philadelphia, Houston, Phoenix, and San Francisco which was documented by three different remote teams, building anticipation for the grand finale: a detonation of insane proportion by Fanum, captured by five cameras in 6K. The secret footage was then sent to Kai Cenat who live-streamed to his 14.7M followers. Due to the live nature of the event, most of the edits were turned around in 24 hours to keep Chime, Kai, and Fanum’s followers up to date.

No items found.
190M
VIEWS
610+
Units of Pyro

Team

Chime’s Internal Creative Agency:
Ryan Brown - Head of Creative
Brayden Varr - Assoc Creative Director
Shanti Reddy - Producer
Eva Yeh - Art Director
Vicky Inoue - Copywriter
Nate Costa - Videographer
Francis Brown - Videographer and Editor
Graham Eschrich - Videographer

Chime’s Brand & Social Team:
Kaye Oleo - Head of Brand & Social
Chad Foster - Head of Partnerships
Karen Uyenco - Sr. Brand & Social Strategist
Aaron Li - Brand & Social Strategist
Stephanie Benjamin - Brand & Social Strategist
Integrated Creative Agency: AKQA
Production Partner & Producer: Fresh Tape Media

Results

Fresh Tape Media partnered with Chime to bring their creative vision to life, managing staffing and coordinating a series of incredibly explosive events. The seven part series started with a live activation shoot in the middle of Flatiron, New York City. Our ten crew production team followed Kai Cenat and Fanum through three different shoots in NYC on the same day. The massive vault then began a cross-country journey through Philadelphia, Houston, Phoenix, and San Francisco which was documented by three different remote teams, building anticipation for the grand finale: a detonation of insane proportion by Fanum, captured by five cameras in 6K. The secret footage was then sent to Kai Cenat who live-streamed to his 14.7M followers. Due to the live nature of the event, most of the edits were turned around in 24 hours to keep Chime, Kai, and Fanum’s followers up to date.

No items found.
190M
VIEWS
610+
Units of Pyro

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