Meta NIL Summit Glam Cam
In this activation designed to show off NIL athlete personalities on the red carpet, we captured over 200 guests and turned around their personalized videos before the end of the night for them to share in real-time and ride the high of this amazing gala event!
Results
Most athletes shared their video the night of the event, provign the sooner we could get content into their hands, the better! The line for the red carpet activation was full the entire event and everyone wanted a chance to make their own glam cam style video!
Process
Meta wanted to make a splash on the red carpet at the annual NIL Summit and capture content that hundreds of athletes would love creating—and love enough to share (in real time!) So we assembled a team of all stars capturing stunning visuals and editing content live, so athletes could receive and post the content while the energy was still high from the red carpet event.
Strategy
It's no easy feat to turn around over 100 video deliverables in one magical night, so in order to pull this off, we used the environment to our advantage and captured the excitement of walking the red carpet for the athletes. We provided props for the talent to interact with that made each piece natural and fun, while showcasing each athlete's individual style and personality. Through the creation of these vignettes, we ensured that we wouldn't require too many cuts or edits and our team could churn out hundreds (literally hundreds) of these to share with each athlete before the night was through!
Results
Most athletes shared their video the night of the event, provign the sooner we could get content into their hands, the better! The line for the red carpet activation was full the entire event and everyone wanted a chance to make their own glam cam style video!
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