Meta Threads Throne
Meta approached us to develop an interactive piece of Threads-branded content that athletes would immediately recognize and feel a connection with. At Fresh Tape Media, we love to see consistent cross-sport campaigns so we wanted to build something that would make any athlete feel like royalty...wait a minute...
Results
Strategy
With our fabrication, we wanted to deliver a unique and ownable asset for Threads that stood out and generated excitement. Ideally, it would be large enough to pack a punch but simple enough that it could be transported or recreated anywhere. The Threads Throne was unveiled at CFP where we wanted to make sure all players were onboarded to the platform and document their first-ever Thread and shared their meme reactions to game-specific situations.
Serialization
The Threads Throne became an identifiable centerpiece that athletes love being associated with, that drives brand loyalty and engagement for the Threads platform and their owned Meta content from top sporting events like College Football Playoffs, the Olympic Games and the X-Games. Since the fabrication of the Threads Throne, 500+ people have snapped pics, shared hot takes, and created content on the iconic seating.
Results
I love working with the Fresh Tape Media team because it feels like an extension of our own, helping make our ideas bigger and better every time.
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