Larry O'Brien Skydiving Stunt
In this first-of-its-kind stunt, we parachuted the Larry O’Brien Trophy into Ball Arena for Game 1 of the Denver Nuggets Playoffs. This high-flying promotional piece captivated audiences nationwide and honestly, may have led to the Nuggets winning the Championship that year.
Results
The campaign culminated with same-day edits aired on Sportscenter, TNT, Good Morning America, and more, generating massive viewership and excitement. The daring skydiving stunt captured the attention of fans, players, and media outlets alike, cementing the moment as a standout in NBA playoff history and was the cherry on top of Larry O'Brien's 2023 Bucket List Journey which was awarded the Hashtag Sports Award for Best Social Media Campaign.
Strategy
To celebrate the trophy's first arrival in Denver, we wanted to create an unforgettable, high-stakes moment that would generate buzz. The idea of skydiving the trophy into the arena added an element of daring and spectacle, perfectly aligning with the intensity of the playoffs. By positioning the content to air on major platforms like Sportscenter and TNT, we ensured maximum visibility and engagement with both local and national audiences.
Process
The execution required meticulous planning and precision. We custom-built a harness for the trophy and conducted multiple test jumps to ensure its safety and the jumper's safety. Over three days, we set up a video village in the front of a plane, equipped skydivers with cinema-grade and action cameras, and coordinated telephoto shots from the ground. Every angle of the jump was covered, allowing us to capture the full scope of the spectacle.
Results
The campaign culminated with same-day edits aired on Sportscenter, TNT, Good Morning America, and more, generating massive viewership and excitement. The daring skydiving stunt captured the attention of fans, players, and media outlets alike, cementing the moment as a standout in NBA playoff history and was the cherry on top of Larry O'Brien's 2023 Bucket List Journey which was awarded the Hashtag Sports Award for Best Social Media Campaign.
Thank you!
Your submission has been received. We will follow up shortly.
Related Projects
The Cowgirl Way Presented by Tractor Supply
This four-part original series, PBR celebrates the grit, tradition, and unstoppable spirit of cowgirls. From breathtaking action shots to heartfelt moments, see how we brought their incredible stories to life—one ride at a time.
MTV's Video Music Awards Stan Cam
The VMAs and Twitter wanted artists attending the event to be able to respond to Tweets from fans across the globe. The challenge? Fan Tweets needed to be collected, translated in real time, and animated so the artists could react live on social media, connecting fans worldwide directly to their favorite artists.
NBA All Star Arrivals Cam
For our fifth consecutive NBA All Star, we wanted to try something different that showcased the athletes in their dripped out fits prior to the All-Star Game! Taking inspiration from the glam cam movement, we created our own that could fit in a 10x10 space and be turned around instantly.
