#NBA75 Bedazzled Ball
The diamond-encrusted basketball became a centerpiece of the iconic #NBA75 campaign and a viral element in NBA social content. Since the conclusion of the NBA’s 75th Anniversary Season, other brands in the sports industry have also leaned into developing diamond balls to celebrate their campaigns - inspiring the industry to continue to evolve and grow.
Results
The #NBA75 campaign captured the attention of the Hashtag Sports award, which was awarded "Best Social Media Campaign" with the bedazzled ball at the centerpiece of the campaign. The impact of the iconic design has resonated beyond the NBA as well, inspiring other brands both within the sports industry and beyond to develop their own diamond-studded materials.
Process
The creation of the diamond-encrusted basketball for the #NBA75 campaign was a meticulous and labor-intensive process, showcasing the commitment to craftsmanship and creativity. Over time, we created six basketballs that were bedazzled by hand, a task that took over ten hours per ball, ensuring every rhinestone was perfectly placed to create the #NBA75 campaign's visual centerpiece.
NBA 75 Draft Debut
The NBA75 made its first appearance at the Draft, where we built a drip set to welcome each player to the NBA. Each Draftee received a portrait and BTS film imagery featuring the official "mascot": The new and first-of-its-kind NBA75 Bedazzled Basketball.
NBA 75 Across the Season
The NBA75 continued to make appearances across the globe. Not to shatter the illusion, but there were actually seven created and sent around the world to various NBA events! The iconic ball showed up at NBA All Star, the Finals as well as various games where it was held by a multitude of celebrities, stakeholders, and influencers.
Results
The #NBA75 campaign captured the attention of the Hashtag Sports award, which was awarded "Best Social Media Campaign" with the bedazzled ball at the centerpiece of the campaign. The impact of the iconic design has resonated beyond the NBA as well, inspiring other brands both within the sports industry and beyond to develop their own diamond-studded materials.
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