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Hockey Unlimited

ART DEPT: Hockey Unlimited Content Capture

Art Department

Fresh Tape Media partnered with Hockey Unlimited to host a content capture day, where young athletes had the chance to feel like real pros, and Hockey Unlimited was able to capture a wealth of content for future promotional materials.

A child wearing a blue hockey jersey that says "Hockey Unlimited" holding a hockey stick toward the camera. The jersey features white stripes and a Hockey Unlimited logo. The child who looks about 8 years old has an earring in their left ear, and the background is white.

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The Project

Hockey Unlimited empowers low-income and underprivileged youth by teaching life lessons through the sport of hockey. To ensure they had promotional materials to share their mission, we hosted a media day on site at our Denver studio. The day included photoshoots and interviews designed to share the experiences of those close to the organization, helping to attract funding and raise awareness of Hockey Unlimited's impact on and off the ice.

Our Role

We conducted interviews with over 20 participants, including athletes, their parents, and members of the Hockey Unlimited board, who shared personal stories about how the program has touched their lives. Fresh Tape Media produced three unique compilation pieces and provided imagery of all the participants that Hockey Unlimited could share across their platforms, spreading the word and driving support for the organization.

A boy smiles wearing a blue "Hockey Unlimited" jersey, he holds a hockey puck in his right hand towards the camera as he smiles under his shaggy hair. The background is white.
A boy is wearing a blue "Hockey Unlimited" jersey, he holds a hockey stick on his shoulders and looks toughly toward the camera. The background is white.
A boy smiles wearing a blue "Hockey Unlimited" jersey, he points toward the camera with his right hand as he smiles under his shaggy hair. The background is white.
A boy smiles wearing a white "Hockey Unlimited" jersey, he holds his jersey right hand towards the camera as he smiles. The background is white.

Results

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