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MoveUkraine

ART DEPT: MoveUkraine Pilsner

Art Department

We collaborated with the MoveUkraine team to create assets promoting their pilsner initiative on social media. The project aims to raise critical funds to support the rebuilding of Ukraine.

The image shows a beverage can with a label that prominently displays the words "MOVE UKRAINE" in bold white letters over a blue background. Below, the label features a design of sunflowers with text that reads "Pilsner with sunflower seeds." The background behind the can includes an illustrated sunflower in blue and yellow, symbolic of the Ukrainian flag, and banner-like designs with text reading "Solidarity," "Homes," "Jobs," and "Slava Ukraini" (which means "Glory to Ukraine"). The bottom left corner of the image includes the "Move Ukraine" logo.

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The Project

At the heart of the MoveUkraine beer campaign is a special pilsner brewed with roasted sunflower seeds, a tribute to Ukraine’s national flower and symbol of hope for the country. This initiative unites breweries, customers, and the charity MoveUkraine to raise awareness and funds for rebuilding homes for internally displaced persons in Ukraine.

Our Role

Fresh Tape Media supported the MoveUkraine effort by creating social assets, including lifestyle content, graphics, templates, and a promotional video to help spread awareness for the Pilsner initiative. This campaign shows the power of collective action, inviting breweries to brew the special beer and donate a portion of proceeds to aid the cause.

To learn more about MoveUkraine or see how you can help, click here.

The ad features a MoveUkraine Pilsner can prominently displayed amidst blooming sunflowers and rocky terrain, symbolizing resilience and hope. The can label reads "Move Ukraine," with details about the pilsner brewed with roasted sunflower seeds, a nod to Ukraine’s national flower. Above the image, the bold yellow headline states, "Choose MoveUkraine Pilsner," followed by the tagline "Quench your thirst for a good cause." At the bottom left, text explains that the MoveUkraine Pilsner supports nonprofit efforts to rebuild homes, jobs, and lives destroyed by war in Ukraine. The background is a clear blue sky, emphasizing optimism and solidarity.
The ad features a glass of beer with small flags of Ukraine, Canada, and the United States placed in the foam, symbolizing international solidarity. Next to the glass, there is a can of MoveUkraine Pilsner, which prominently displays its label with sunflowers and the name "Move Ukraine." The headline at the top reads "A TOAST TO FREEDOM" in bold blue text, highlighting the campaign’s connection to supporting freedom and rebuilding efforts in Ukraine. In the bottom left corner, the MoveUkraine logo is visible, reinforcing the nonprofit’s mission to rebuild homes, jobs, and lives destroyed by war. The background is a softly lit, blurred setting, adding warmth and focus to the central message.

Results

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