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WiST

ART DEPT: WiST Social Media

Art Department

We partnered with WiST to elevate their social media presence, highlighting their mission to empower women in sports technology through programs, internships, and accessible career resources.

A collage of various women, each in a separate square, arranged in a grid pattern. The women are shown in different settings, both indoors and outdoors, wearing a variety of clothing styles. In the bottom right corner, there's a text box with the words 'CHANGE THE RATIO.' The image appears to promote diversity and inclusion.

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The Project

The WiST Fellowship program offers college and graduate students internships and grants to pursue projects in sports technology, helping propel their careers in this ever-changing and dynamic field while connecting like-minded individuals to those who've successfully paved the way in the industry of sports technology.

Our Role

Fresh Tape Media spearheaded the social media strategy and activation through the 2024 Fellowship program, creating graphics for WiST’s newsletter and social channels to drive awareness and engagement for the program and its partners. We ran promotional campaigns that captured the essence of the fellowship, increasing visibility and attracting talented applicants while creating a consistent brand and voice on social media.

A promotional graphic featuring a quote and a partially obscured image of a person. The quote reads, 'Representation is really important because when we see someone who looks like us, it feels normal.' At the bottom, there is a name and title: 'Hélène Guillaume Pabis, Founder & CEO at Wild.AI.' The graphic includes logos for TeamViewer, She Sport Tech, and Women in Sports Tech. The background is white with an orange curve at the bottom left. The text encourages readers to 'Read the whole interview now!
The image is a job advertisement. It features a notification bell icon at the top, followed by the text "NEW JOB ALERT" in bold. Below this, the job title "Senior Product Manager, Lifestyle & Partnerships" is written in orange. The logo "ŌURA" is displayed prominently. In the bottom left corner, there is a logo for "Women in Sports Tech" with the abbreviation "wist."

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